The most iconic feature of the Galaxy Note 9 was its S-Pen.

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As an ode to Samsung's host country, which was celebrating its 53rd birthday, the team launched an online social campaign on Singapore's progress, which all started with the will of its people and the stroke of a pen.

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We first rolled out an online video that celebrated the nation's progress over the last few decades and teased our fans on the upcoming launch of the Galaxy Note 9. The video has since garnered over 1 million views on YouTube.

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Riding on the success of the video, we then introduced an online social movement, where we paid homage to our pioneer generation and invited Singaporeans to sign a pledge for a more inclusive society. In return, Samsung donated $100,000 to 5 elder charities.

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Finally, we launched the Samsung Galaxy Note 9 at an event that was held at Gardens By The Bay.