Young millennials prefer to buy experience, not things. They're always on the look-out for the next insta-worthy travel destination. 
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We launched an online social campaign for both the Galaxy A7 & A9 that would look at the world through the lens of the phones. We visited five beautiful holiday sites, on a Budget, and documented our influencers in some of the most picturesque sites in the region. We showcased the phone's celebrated camera modes – wide angle and lowlight.
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The photos were used in print, and also online.