McDonald's
Launch of McDonald's
Coca-Cola Glasses
To launch the McDonald’s Coca-Cola glasses in various markets across the Asia Pacific region, the team developed an application featuring six immersive Augmented Reality (AR) games. Billboards, in-restaurant tray liners, the website, and even newspapers, were transformed into gaming spots by our AR application, in order to bring the experience alive for consumers. Each game incorporated the Coca-Cola glasses in a fun and engaging manner. Leaderboards within the application created competition amongst players from different regions during the campaign period, and served to generate hype and sustain interest.
Client
McDonald's
Role
Art Director
Agency
DDB Group Hong Kong
Year
2013
Rocketeer
In Rocketeer, users are required to race through a series of obstacles to get to the finishing point within a stipulated time. They would have to tilt their mobile device or table to do this, or speed up.
Slingshot Acrobat
In Slingshot Acrobat, users are required to get as many Coca-Cola glasses into moving treasure boxes. They would have to move horizontally to aim, drag to correctly determine distance and release to fire.
Snow Jumper
In Snow Jumper, users are required to trace through assigned paths to perform snowboard tricks on a giant Coca-Cola glass.
Catwalk Model
In Catwalk Model, users have to react quickly, in order to snap a photo of Coca-Cola glasses as they suddenly overturn on the catwalk. ‘Fastest fingers first’ is the rule of this game!
Bicycle Kicker
In Bicycle Kicker, users have to aim and score goals across a football field. To do this, they would have to move horizontally to get in position, tilt the mobile phone or tablet to aim, and press a button to score.
Glass Factory
In Glass Factory, users have to pick up as many Coca-Cola glasses with a claw crane within a stipulated time. To do this, they would have to move the mobile phone or tablet to position the claw crane, tilt the mobile phone or tablet to grab.
