For the launch of Samsung's QLED 4K TV, we had one challenge — to cut through the clutter and noise, and differentiate the brand from other television models that already existed on the market. But how? We used the insight of a consumer's experience in an electronic store — sales personnel pulling customers every which way, trying to entice them with different television brands, and even better specifications — and spoofed that in our TVC. We were sending viewers a very clear message: It was Samsung's QLED TV, or nothing.