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HBO ASIA

HBO GO Relaunch

HBO GO's relaunch sought to appeal to a younger target audience in a highly saturated market of streaming services. The team created a TV advertisement for the relaunch, and a design system for all static and motion graphic brand collaterals, which served to create a stronger visual identity for HBO GO.

Client 

HBO Asia

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Role 

Creative Director

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Agency

Tommy

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Year

2020

Design System

Ring_Assemblage.jpg

We introduced the Ring Ensemble, a new design system that refreshes and frames our content. 

Eg1.jpg
Eg2.jpg
Eg3.jpg

Showcase key art

Showcase character relationships

Showcase story

Social

Web Banners

web_banners.png

Motion

Dark intro animation

Light intro animation

Dark outro animation

Light outro animation

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© 2022 Larry Lim

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